Idea Capture
Capture the idea, intent, and measurable outcome.
- North star statement is clear
- Success metrics are defined
Refinery stages · Step 1 of 9
Brainstorm project · Raw Idea
Capture the idea and define what success looks like.
Brainstorm · 75% of journey
Idea → Live•Idea Capture
•Build Plan
•Refinery
✓Tools & DB Prep
✓Git Prep
✓Prebuild Review
✓Build Run
✓Beta / Progress Testing
✓Deep DB Review
✓Subsystem Readiness
✓Go Live Review
✓Live Management
Your next step
Refinery · Raw Idea
Capture the idea and define what success looks like.
Chief of Staff
Capture the idea and define what success looks like. Open Chat and tell the Chief of Staff your idea in your own words. Confirm the echoed summary so we lock the north star.
How to do it
- 1.Open Chat and tell the Chief of Staff your idea in your own words.
- 2.Confirm the echoed summary so we lock the north star.
All steps & checklists
Operational Flow
Guided delivery path from idea to live operations. Current lane: Brainstorm.
Idea → Refinery
Current
Build Plan
Turn idea into an implementation path and milestones.
- Phase 1 scope is defined
- Milestones and dependencies captured
Refinery
Finalize the guided pass before handoff to build lane.
- Review gate is complete
- Push-to-testing rationale recorded
Testing / Beta Build Ops
Tools & DB Prep
Prepare data model, services, credentials, and operational tooling.
- Dedicated Supabase project provisioned (Dewey)
- Database schema/migrations are ready
- Service credentials and env vars are configured
- External integrations are staged (APIs, webhooks)
Git Prep
Provision the project repository, then set branch strategy and PR checks.
- Dedicated project repository provisioned (GitHub Gary)
- Branch and merge strategy agreed
- Preflight checks pass (format/lint/test gates)
- Release notes or change log started
Prebuild Review
Final review before entering build execution.
- Scope lock confirmed (no new feature creep)
- Acceptance criteria are frozen
- Owner sign-off captured for full build run
Build Run
Execute the full build and integration pass.
- Build run initiated
- Build and automated checks complete successfully
- Build artifacts are published and accessible
Beta / Progress Testing
Validate the build on the designated beta URL.
- Beta URL is assigned (e.g. example.pufu.ai)
- Smoke tests pass on beta URL
- Operator acceptance testing is complete
Deep DB Review
Verify migrations, integrity, and performance before live.
- Migration integrity verified
- Backfill and data integrity reviewed
- Rollback and restore plan is documented
Subsystem Readiness
Confirm every critical subsystem is release ready.
- Dashboard layer readiness confirmed
- Backend/services readiness confirmed
- Frontend/UI readiness confirmed
- Stripe/payment readiness confirmed
- User/auth management readiness confirmed
- Marketing/comms readiness confirmed
Go Live Review
Final go/no-go gate for production launch.
- Risks and mitigations reviewed
- Monitoring/alerts are configured
- Final launch approval is captured
Live Management
Live Management
Operate, observe, and iterate post-launch.
- Post-launch monitoring cadence active
- User feedback loop is active
- Next iteration backlog is maintained
Full Lifecycle Map
• Idea Capture
• Build Plan
• Refinery
✓ Tools & DB Prep
✓ Git Prep
✓ Prebuild Review
✓ Build Run
✓ Beta / Progress Testing
✓ Deep DB Review
✓ Subsystem Readiness
✓ Go Live Review
✓ Live Management